‘Dive-In’ Movie: Legendary Marine hosting movies, football games on floating screen

dive in

Bill McKissick came up with the idea for the Dive-In Movie after the marketing team at Legendary Marine challenged employees to come up with new ideas for ways boaters can have fun on the water.

Special to The Log
Published: Friday, August 9, 2013 at 03:26 PM.

There are two things Gulf Coast residents hold dear above all else: boating and football. Unfortunately, it’s not often easy to enjoy both at the same time.

The folks at Legendary Marine are working to change that.

Legendary Marine, North American Boating Industry’s 2012 Dealer of the Year, announced Monday via Facebook that it is planning to host a “dive-in” college football game, where people will be able to park their boats and watch the game on a 23-foot projection television above the water.

The boat dealers set the screen up on a barge Aug. 2 in Destin harbor near Boogies Watersports and hosted their first Friday Night Dive-In movie. Reminiscent of cars parked at an old drive-in theater, twelve boats pulled up and anchored to watch “Knight and Day,” starring Tom Cruise and Cameron Diaz.

Soon after, social media began to buzz with boaters wanting to know when the next Dive-In would be, Legendary Marine director of marketing Wanda Kenton Smith told The Log. “We had no clue when we did this if anybody would show up. Not only did they show up, but there’s been a great chatter about it,” Smith said. 

Bill McKissick came up with the idea for the Dive-In Movie after the marketing team at Legendary Marine challenged employees to come up with new ideas for ways boaters can have fun on the water.

“It was kind of a cool assignment, because people kind of took ownership of it,” Smith said. “Legendary Marine is all about engaging customers…”



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