Sneaux Kings came for the sand, but stayed for the snow

sno cone

Joshua Neel (pictured) and his brother Jeremy opened Sneaux Kings in Destin in late April. Here he shows off his cherry creation.

KATHY HARRISON | The Log
Published: Friday, June 21, 2013 at 05:15 PM.

Relocating from The Natural State to The Sunshine State, brothers Jeremy and Joshua Neel found their sweet, new calling within the walls of a small trailer along Hwy. 98.

After vacationing in the area since childhood, the brothers decided to pack up and head south to Destin earlier this year to start their new adventure — owning and operating a Snow Ball booth called Sneaux Kings.

Like thousands of people before them, Jeremy and Joshua were drawn to the laidback lifestyle that comes with living on the Emerald Coast. After hiring someone to watch over their company in Arkansas; APEX Restoration and Roofing, they traded in their nail guns and shingles for dozens of bottles of sweet syrup and a 1964 Eismann/Eisemann Shaved Ice Machine.

The brothers initially moved to the area because of their love of the beach, but according to Joshua, somehow they ended up buying a small trailer, painting it in traditional Mardi Gras colors — purple, yellow and green — and opening a Snow Cone stand.

"Our first day of business was April 25," Joshua said. "And we've seen a pretty steady incline every week since then."

Located at 4300 Legendary Drive, Sneaux Kings is open everyday from 3 to 9 p.m. in the parking lot next to Lowe's and Rooms To Go.

The brothers said if they were going to open this new business, they were going to do it the right way, with style — Big Easy-style, with a vintage machine that shaves ice so fine it's like snow.



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